Table of Contents
- As a soft play centre owner, you're always looking for ways to streamline operations and boost bookings. Our recent onboarding call with a new Beyonk client revealed some fantastic insights that could benefit your business. Let's dive into the key takeaways!
- 1. Enhancing Your Online Presence
- 2. Streamlining the Booking Process
- 3. Leveraging Email Marketing
- 4. Maximising Revenue Opportunities
- 5. Utilising Data for Growth
- Looking Ahead
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Soft play / Children’s play owners, are you looking for ways to streamline operations and boost bookings?
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Essential tips and tricks for Uk soft play / children’s play providers
As a soft play centre owner, you're always looking for ways to streamline operations and boost bookings. Our recent onboarding call with a new Beyonk client revealed some fantastic insights that could benefit your business. Let's dive into the key takeaways!
1. Enhancing Your Online Presence
One of the first things we discussed was the importance of visual content. Did you know that adding videos to your Beyonk experience pages can lead to a 21% uplift in bookings? Here are some tips:
- Create short, engaging videos showcasing children having fun in your play areas
- Highlight your café facilities and friendly staff
- Use a 4:3 aspect ratio for optimal display
- Consider partnering with local parent influencers for content creation
2. Streamlining the Booking Process
We introduced our client to several features that make the booking process smoother for both staff and customers:
- QR code scanning for quick check-ins
- Customer self-serve rescheduling options
- Customisable checkout questions for gathering important information
These tools not only save time but also enhance the customer experience, encouraging repeat visits.
3. Leveraging Email Marketing
Email communication is crucial for engaging with your customers. We walked through customising:
- Booking confirmation emails
- Reminder emails
- Post-visit thank you emails
- Use your email CRM (eg. Mail Chimp) to share your story and upcoming events with customers who already know and trust you
By adding personalised content, local information, and calls-to-action, you can turn these transactional emails into powerful marketing tools. Eg. Don’t forget to book your next birthday party with us!
4. Maximising Revenue Opportunities
We explored various ways to increase revenue, including:
- Setting up experience gift cards for soft play sessions (and promoting / advertising as a great gift for your mum friends)
- Introducing booking protection fees
- Highlighting café offerings in pre-visit communications and on your experience media section
These strategies can help boost your average transaction value and encourage additional spending.
5. Utilising Data for Growth
The Beyonk system offers valuable insights into your business operations. We discussed how to:
- Analyse booking patterns to optimise staffing
- Use customer data for targeted marketing campaigns
- Track the success of different experiences and promotions
Looking Ahead
Our onboarding calls are just the beginning of your journey with Beyonk. We're committed to helping soft play centres like yours thrive in the digital age. In future sessions, we'll be exploring advanced topics such as:
- Setting up and managing party bookings through Beyonk
- Integrating loyalty programmes
- Seasonal promotion strategies
Remember, the Beyonk team is always here to support you. Whether you're just starting out or looking to take your soft play centre to the next level, we're excited to be part of your success story!
Stay tuned for more tips and tricks in our upcoming blog posts, and don't hesitate to reach out if you have any questions about making the most of your Beyonk experience.
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Written by
Emma Latham is a Senior Customer Success Manager at Beyonk and has worked with Beyonk’s clients since 2022. She looks after a portfolio of around 180 accounts from farm parks and flight schools to pick-your-own farms and children’s activity venues, across both Beyonk and BookingHound. Emma’s experience in the visitor economy goes back further. She's worked in UK county level tourism for both Visit Surrey and Visit 1066. Before that, Emma owned a yoga retreat business in Bali, managing everything from bookings to delivery across 25 retreats. Clients know Emma as warm, direct and straight-talking. She’d rather give you a clear answer and a practical next step than a long explanation, and she’s as happy to say “not yet” as “yes”. She writes many of Beyonk’s monthly Boost your bookings guides, turning seasonal demand, pricing and policy changes into practical steps for operators.